I'm a content marketer based in the San Francisco Bay Area with seven years of experience. In my spare time, you can catch me watching the latest A24 film.
Work
Pandemic to Pretirement: The new retirement demands of small business employees
A report I worked on in conjunction with a PR agency about the retirement savings habits of 2,000+ SMB employees post-COVID.
Customer case study: HRS Window Cleaning
Working with BlueVine’s Director of Product Marketing, we flew to Austin, Texas to interview one of our top invoice factoring clients. I assisted with writing the script, directing, and interviewing our client.
Your 401(k) benchmarking guide: How to find and compare fees
A lead-gen/sales enablement guide for Human Interest. Created to help employers with benchmarking their 401(k) plan fees to ensure they are reasonable and competitive. It outlines a three-step process—identifying major fees, calculating total fees, and comparing them to competitors.
“I've had the pleasure of working with Zoe for nearly two years. Zoe is a very talented content marketer. I'm particularly impressed that she's able to turn technical, abstract information into something educational and easy to digest for our customers. Her created content is important for our marketing strategy and has led to great success in our lead nurturing and customer retention efforts.”
— Catherine Chan, Senior Email Marketing Manager at BlueVine
How 5G will strengthen the use of drones
A technical blog post I wrote for PrecisionHawk, a drone company that works primarily with large enterprises.
Calsavers versus Human Interest
Created this campaign video in conjunction with an external agency for Human Interest, comparing them to Calsavers.
Let’s Chat
Interested in working with me? Send me a message!